Developing a model of the effect of sports entrepreneurship on social well-being with the mediating role of media literacy among physical education students of Payam Noor University in Kermanshah province

The current research was conducted to compile a model of sports entrepreneurship on social well-being with the mediating role of media literacy among physical education students of Payam Noor University in Kermanshah province. The research method was descriptive-survey and based on structural equations that were conducted in the field. The statistical population of the research included all physical education students of Payam Noor University in Kermanshah province (320 people) who entered the first semester of 1399-1400, who were selected as a statistical sample using a stratified random sampling method and based on the Morgan table (175 people) became. Data collection tool using three standard questionnaires: Hoggs and Morgan (2007), Keyes' Social Welfare (1998), and Rajabi's Media Literacy (2012). This research used structural equations to investigate the relationships between the model components, and Smart PLS software was used to analyze the data. The findings showed that sports entrepreneurship on media literacy with an impact factor of 0.74 and a critical value of 15.96, sports entrepreneurship on social well-being with an impact factor of 0.36 and a critical value of 4.85, and media literacy on social well-being with an impact factor 0.51 and critical value 7.28 has had a positive and significant effect. Based on this, sports entrepreneurship has the most significant impact on media literacy, with an impact factor of 0.74, and sports entrepreneurship has the most negligible impact on social well-being, with an impact factor of 0.36. One of the most critical behavioral and human issues governing the development of entrepreneurship and job creation in sports can be raising media literacy in the light of social welfare.