The role of sports website quality in e-satisfaction and revisit intention of football fans

Author
Jafar fazeli
Payam Noor university of Tehran
Abstract
The present study was conducted with the aim of investigating the mediating role of e-satisfaction in the relationship between the quality of e-services and repeat visits of football fans to the Persepolis club website. The statistical population of the research was formed by the fans of Persepolis Cultural Sports Football Club, and a total of 215 acceptable samples were collected. The measurement tool was a standardized questionnaire with modifications by the researchers. The content and form validity of the questionnaire was checked by 3 sports management professors and after the requested amendments, it was distributed among the studied community. Reliability, convergent validity and Discriminant validity indicated the desirability of the external model of the research, and the value of SRMR equal to 0.08 confirmed the suitability of the model. The findings of the research showed that the quality of the website's electronic services had a direct effect on satisfaction and the intention to revisit (P<0.05). Also, e-satisfaction had a partial mediating role between the quality of sports websites and revisit intention (P< 0.05). The results indicate that the higher the service quality of the website, the higher the electronic satisfaction and the desire of the fans to return to the Persepolis team website.
 
 
Journal of Sociological and Managerial Analysis in sports
Volume 3, Issue 12
January 2023