Evaluating the Structural Model of the Impact of Perception and Attitude on Social Responsibility, Organizational Identity and Organizational Citizenship Behavior in Sports and Youth Departments: A Case Study of Khorasan Razavi

Abstract
This study investigated the structural model of the effect of perception and attitude on social responsibility, organizational identity, and organizational citizenship behavior in sports and youth departments. The methodology was a descriptive survey that was conducted in the field. The statistical population was all employees of sports and youth departments of Khorasan Razavi province (180 people). The sampling method was counting. The research tool was Barrantes's‎ (2012) research questionnaire. Twelve professors of sports management confirmed the face and content validity of the questionnaire. Cronbach's alpha coefficient of the whole questionnaire was 0.83, which indicates the appropriate reliability of the measurement tool. A structural equation modeling approach with PLS 2 software was used to analyze the data. Based on the results, the perception of social responsibilities has a positive and significant effect on social responsibility, organizational identity, and organizational citizenship behavior. Also, the attitude towards social responsibilities positively affects organizational identity, which has a positive and significant effect on employee citizenship behavior. According to the results, performing social responsibility and creating a positive perception and attitude towards it in employees can effectively strengthen the organizational identity of employees and their organizational citizenship behavior.